As a professional you need to communicate your expertise. This includes giving talks and arranging seminars as well as using the hugely valuable forum on social media, whereby participating in a discussion gives you a great platform to be seen and heard.

Practising what I preach….

Talks

Debbie enjoys sharing her marketing and sales experiences by giving talks. Talks scheduled this year include University of West of England, Bradford on Avon Chamber of Commerce, Wessex Business Women’s Network. Please call or email her to discuss. Participating in a panel for “Question Time” for a local group from CIMA

 – Chartered Institute of Management Accountants in March will be a first!

Why run a seminar?
To grow your business and to differentiate yourself from the competition; talk to multiple prospects at the same time; get known for being the ‘expert’ in your field; it is a very real ‘live’ experience where your customers/prospects see and experience you and your expertise. If you want to benefit from the very powerful tool of putting on a seminar, but don’t have the resource to do it, then look no further. Debbie Newman has been ‘organizing’ for the past 25 years…. A keen eye for detail with marketing flair gives an excellent combination for a successful event.

Working with you we’d establish:
your objectives / your attendees’ objectives / subject matter / your target audience / whether or not to charge / booking incentives / date / location / time

Event Management
From a one-off party to a series of celebrations, you can be sure your event will be a great success Click here for more information of the seminars and events previously organized.

Sales
Debbie has the ability to create great trust with her clients and customers by always delivering what is promised. She has belief in herself, always needs belief in what she is selling, works to acquire the knowledge not only of her product but also her competitors’ products, is determined and is persistent.

Your Customer Journey
Asking your customers what they think of your service/product can be done in many different ways. Armstrong Beech Marketing can help you with:

A telephone campaign to important clients, with a discussed list of questions from which to gain not only feed-back but also where possible testimonials and sometimes referrals. Building up brief testimonials in your LinkedIn profile is hugely important to you for many reasons. Often, customers are more relaxed to talk to ‘strangers’ though of course they’ll need to know we have your permission to call. If you haven’t asked your clients recently what they think of you/your service, how can you know their answers? “Probably like many business owners I was not always great at asking for and receiving testimonials. It seemed that my clients thoroughly appreciated the service I provided, but “forgot” to put pen to paper or were too busy. I would like to thank Debbie, not only for her persistence and professionalism she exhibited when contacting and interviewing my customers, but also her ability to ask good questions which allowed me to really understand what my business does and should be doing to provide excellent sales training. I now have testimonials on my web site I am proud of.” Jo Partington

Getting involved
Debbie is the host of the new Bath branch of The Womens Business Club

Mystery Shopping
Debbie has done some adhoc mystery shopping tasks for some of the major high street names. If you would like a report prepared and submitted, please call to discuss. Time needs to be given to considering what information you want back and how/where this can be achieved, as well as to carrying out the task.