Marketing for small and medium sized businesses SMEs from Armstrong Beech

Here are the articles from my earlier newsletters... If you would like to receive my 4-6 weekly newsletter, please send your full name, business name and email address to info@armstrongbeech.co.uk.

December 09 Newsletter - Please feel free to read my latest newsletter

Dennis Turner’s slides from his Economic Breakfast talk in Swindon on 25th November 2009. If you would like the chance to view Dennis' slides. They have been taken from the West of England Initiative website.

20 Ways to Win Former Olympic champion, politician and businessman Sebastian Coe shares the secrets of his success and provides his tips on leadership skills

Are you backing Swindon?

Wearing red?

The VW Fun Theory

This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better.

The Beyond Partnership - Work with people, individually and together, to go beyond... to raise performance, realise potential and become more successful and fulfilled. An excellent offering of coaching, development and training and seminars.

What the Hell does Social Media Marketing think it is - Lyndon Antcliff

Inspire your Audience - 7 Keys to Influential Presentations - Carmine Galio

Words Speakers should avoid - from a Linked-in discussion

Eleven Ways to use Linked-In - Guy Kawasak

Super-size your sales through up-selling and cross-selling - Craig Harrison

17 Trust-Based Tips for Selling in a Recession

George's Mental Doodles – brilliant thoughts sent to your inbox every 1-2 weeks.

http://mentaldoodle.com/

March 2009

Customer Experience (95k PDF) – Research has shown that a staggering 68% of customers leave a business because of a feeling of indifference.

LinkedIn (60k PDF) – what can it do for you?

Flight 1549

Describing your Firm with Passion & Energy

January 2008

Networking – Love it or Hate it?(43k PDF)
Some of you are regular attendees; others not sure and others again absolutely hate it. I have always networked and passionately believe in its value. When working in the telecoms sector and establishing an office here in the South West, I gained at least one third of my business through networking.

Achieving brilliant customer service(42k PDF)
If you want your customers to keep coming back to you, getting your customer service right is vital. We asked the Institute of Customer Service to give us their tips for customer satisfaction.

Increase the Value of Your Sale With No Extra Effort (40k PDF)
If you want to increase the value of a sale there is a simple formula. This formula works easily, provided you are selling to a value buyer instead of a price buyer.

Lying to Get Past the Gatekeeper: (59k PDF)
3 True Tales of Deception Your Firm Should Learn From
Over the past few weeks, I've found myself on the receiving end of a series of particularly heinous sales techniques—all of which were aimed at getting through a gatekeeper to a decision maker, and all of which ended disastrously for the business developer involved.

3 Power Tips to Super Charge Your Ads(68k PDF)
If you're like most small business owners you would really love to get a lot more results from your ads.

12 Ways to Build Your Email List(39k PDF)
Building an email mailing list - and mailing to it regularly - is one of the most effective strategies for boosting website traffic and sales. Whether you send your subscribers editorial information about your industry or niche, or send out mailings with information alerting them to new or updated products, discounts, and special offers, your email newsletter can start delivering traffic and sales within minutes of the time you send it. The more names on your mailing list, the more traffic and sales you'll generate

Marketing Articles - 2008...

Five Deadly Sales Letter Mistakes (62k pdf)
To be effective your sales letter must be opened, read, believed and acted upon. In order to do this it must attract attention!

Meet Your Customers! (31k pdf)
How much do you know about your customers? Do you know what makes them happy? Mad? Restless?

A Subtle Benefit of Adding Audio (56k pdf)
We live in a multimedia age and we are multimedia creatures.
Listening is part of life for everyone that is fortunate enough not to be deaf.

Ambush Marketing (56k pdf)
Dalton Odendaal, Senior Manager of Sponsorship for London 2012, has admitted that the Olympic Games will be hit by ambush marketing.