• Pareto and the 80-20 rule - 80% of the effects come from 20% of the causes. Read more… Or listen to the Podcast
• Presentations – Armstrongbeech Marketing
• 101 marketing quotes – there are some great quotes here.
• Creating Coherent Email programmes – Tim Watson, Emailvision
• The Value of the thank you/good feedback
• Your Email Signature
• The Basics of Branding
• Ambush marketing and the law - If you thought ambush marketing was for the big boys, think again – SME marketers could be set to ambush the Olympics and other events without even realising it, says CIM’s Mark Blayney-Stuart
• How to get the best results when sending email newsletters
• Marketing Action Calendar
• Straight Talking from Jeremy Paxman

Networking

• Here are some Podcasts on Networking I did for The Women in Business Club national website (but it does apply to men too!).
  Part 1 – Networking Hints and Tips
  Part 2 – Networking Follow up 

Customer Journey

• Customer Complaint to WOW Factor Things do go wrong and most people are reasonable if a complaint is handled well. Handle it really well and you have a fan for life.
• Do your Customers feel valued? When did you last tell them they were valued? Last week, month/year?
• Customer Experience Research has shown that a staggering 68% of customers leave a business because of a feeling of indifference.
• Achieving brilliant customer service
  If you want your customers to keep coming back to you, getting your customer service right is vital.
• Meet Your Customers!
  How much do you know about your customers? Do you know what makes them happy? Mad? Restless?

Internet Marketing/Social Media :

• 7 Ways Universities Are Using Facebook as a Marketing Tool
• Google+: The benefits for business
• Spear Phishing - perfectly explained by Andy Poulton
• Everyone should hire Social Media Experts an interesting counter to Shankman’s previously entitled “I Will Never Hire a Social Media Expert and Neither Should You.”
• FeedFlare Overview and FAQ
• 13 Linked in Tips
• 7 mistaken beliefs of ‘modern’ marketing- by Andy Hanselman
• Groupon Explained
• 3 Ways to Maintain Your Growing Email List
• Socialnomics Two great Videos on Social Media from You Tube
  and a link to the SocialNomics website
• What the Hell does Social Media Marketing think it is - Lyndon Antcliff – Although written in 2009, still useful although stats out of date

Price

• Pricing – what is your product/service worth?
• The Vendor Client Relationship in the Real World - brilliant 2 minute video

Advertising and Design

• Nescafe  The first of the new product placement adverts
• A light-hearted take on the importance of good briefing for your graphic designer

The following articles all relate to the new regulations which came into force on 1st March 2011 governing both your website and your use of social media

• Landmark agreement extends ASA
• ASA new online summary
•  CAP digital extension
•  ASA new guidelines explained – we can do biz.

Sales/Selling

• Do you want more sales? There are only three main ways to increase your sales in your business….
• 12 Top Sales Tips
• Super-size your sales through up-selling and cross-selling - Craig Harrison
• 17 Trust-Based Tips for Selling in a Recession
• Lying to Get Past the Gatekeeper:
• 3 Power Tips to Super Charge Your Ads
  If you’re like most small business owners you would really love to get a lot more results from your ads.
• Five Deadly Sales Letter Mistakes
  To be effective your sales letter must be opened, read, believed and acted upon. In order to do this it must attract attention!

Talks

• “Talk Marketing” – Exploring ways to maximise results from your marketing effort

Leadership/Management/Thought

• George’s Mental Doodles – brilliant thoughts sent to your inbox every couple of weeks      http://mentaldoodle.com/
• 20 Ways to Win Former Olympic champion, politician and businessman Sebastian Coe shares the secrets of his success and provides his tips on leadership skills
• Wearing red?
• The VW Fun Theory   This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better.
• Flight 1549  An amazing account of this flight’s landing in the Hudson from a businessman on board and the leadership skills shown by several of the passengers

Presentations/Words

• Inspire your Audience – 7 Keys to Influential Presentations - Carmine Galio
• Words Speakers should avoid - from a Linked-in discussion
• Describing your Firm with Passion & Energy

Security

• Understanding the new Cookie Laws – May 2011
• A right royal knees up

HR

• A right royal knees up

Finance

• Pensions Act 2008 - A quick overview
• Dennis Turner’s slides from his Economic Breakfast talk in Swindon on 25th November 2009. If you would like the chance to view Dennis’ slides. They have been taken from the West of England Initiative website